The Hiroshima and Nagasaki bombs were brought up by Japanese Twitter users in response to movie parodies(Barbenheimer).
Warner Bros. has issued an apology after receiving criticism from its Japanese affiliate for participating in the “Barbenheimer” marketing fad.
People in Japan have called the mashup marketing campaign for the feminist comedy and atomic bomb origin story disrespectful given the nation’s history with nuclear weapons. Despite the fact that the quirky contrast between “Barbie” and “Oppenheimer” was a recipe for box office magic when both films were released in the U.S. on July 21.
Warner Bros. Japan issued a statement on Twitter on Monday in response to criticism of “Barbenheimer” in which they accused its American equivalent of trivializing J. Robert Oppenheimer’s work on the atomic weapons that would decimate the cities of Hiroshima and Nagasaki during World War II.
Warner Bros. Japan urged Warner Bros. America to “take appropriate action” about what they called “highly regrettable” social media posts from official “Barbie” accounts.
Warner Bros. Japan’s protest, which informed readers that “Barbenheimer” is not an official Warner Bros. Project, seems to be centered on many now-deleted responses to fan art. “Oppenheimer,” in contrast, is a property of Universal Pictures.”
According to The New York Times, in one since-deleted Twitter comment, the official “Barbie” movie account poked fun of a fan-created image of Barbie with her hair styled into the shape of a mushroom cloud. This account replied, “This Ken is a stylist.
It’s going to be a summer to remember, the account wrote in response to a fan’s edit of Barbie and Oppenheimer standing in front of flames in another now-deleted remark.
The hashtag #BarbieNoKen. A wordplay that translates to “The Barbie Incident,” will used by throngs of Japanese Twitter users in response, according to the Times. Others posted images of the dead and the destroyed towns. And other people pledged to not see “Barbie” when it premieres in Japan on August 11.
Warner Bros. issued an apology for the posts in a letter to the New York Times on Tuesday. Saying them it “regrets its recent insensitive social media engagement” and extended “a sincere apology.”
When questioned about how Japanese moviegoers were responding to “Barbenheimer,” Universal informed the Times that it was not aware of any controversy.
Even though “Barbie” will soon be available in Japanese theatres. “Oppenheimer” has not yet announced a release date for the country.
Despite some rumors that the movie won’t seen in the nation due of its delicate subject matter. It is typical for films to have their Japanese premieres after their home premieres.
Japan will commemorate the bombs of Hiroshima and Nagasaki next week, which will be 78 years ago. Up to 240,000 people may have died as a result of the assaults and in the months that followed.
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